10 Twitter ‘Hacks’ You Should Try
How I've been Tweeting every day for 18 months | #52
So I've been Tweeting every day for 18 months now.
Actually I don't know the exact date when I started, but it was some time in early 2021. And I know for sure that I haven't missed a single day of Tweeting since then.
Why is that important?
Twitter's algorithm penalizes your reach if you miss posting tweets for a day or two. I've heard stories of people losing more than 50% of their impressions when returning from a break.
So a daily tweeting habit makes sure that you continue to maximize the reach with the following you have already built.
I use 10 tactics on a regular basis to get the most out of Twitter.
Some people may call them 'hacks' but I like to call them tactics 😅
10 Twitter Hacks you should try
Over the last 18 months I've built systems and frameworks around content creation, engagement and repurposing to help me keep running on the Twitter treadmill.
Without going crazy!
I've taken regular breaks and vacations during this time. I sleep well and workout for 60-90 minutes every day.
I've worked hard to not let Twitter consume me while still getting the most out of it.
These 10 hacks help me do it -
1. "Reply with Emoji" 👋
I use this because there are 2 problems with the Twitter algorithm.
1. Punishes directly link posting - to keep people on the platform.
2. Optimizes for engagement - more replies and conversations.
This hack solves both problems.
I couple it with Auto DM functionality to send links to people who are interested.
This launch announcement of Copy OS got 43K impressions, and more importantly, 800 people on my list in 7 days!
2. Scheduling tweets
Twitter *feels* like a platform for spontaneity.
But I write my best stuff when I'm NOT on Twitter. So I can write 20 solid tweets in a 2 hour writing session.
But I don't want to publish them immediately and spam my followers.
That's where scheduling helps.
3. Analyzing followers
If you don't know who you are writing for, then you will never be able to create content that's useful.
I use Followerwonk to analyze the bio word cloud of my followers.These are words that people who follow me use in their Twitter bio to describe themselves.
This helps me craft content specifically for them. This is what it looks like today morning -
I'm a big fan of lists, I can intentionally engage with the people I want to regularly this way.
I have numerous lists based on topics and audience size.
One of my favorite public lists is called - Highly Effective Tweeple.
It's followed by almost 350 people.
It has 30+ super valuable accounts. Follow it here.
Big fan of TweetDeck.
I open this every day before opening Twitter.
Helps me track all my notifications, mentions, DMs and the lists I want to engage with.
This is like my Twitter CRM/Inbox -
This is a great tool to find anyone's best tweets.
As well as to search particular keywords in my own tweets. I recently used it to write a thread about Josh Spector.
I could look at his best tweets/threads and distill his top lessons using Twemex. Look at the right side bar in this screenshot -
7. Repurpose threads as blog/newsletter issues.
After I write a thread, I turn it into a blog post and publish it on my blog or share in a newsletter (like this).
This is the reverse of what most people do. But when I'm writing for Twitter, it forces me to distill the ideas to their essence. This makes the posts better, more actionable and useful for the audience.
8. Reuse Tweets
I repurpose my best tweets from 3-6 months ago.
2 reasons -
1. New audience gets proven insights
2. Old audience gets a reminded of proven insights.
And many tweets tend to do better the 2nd time -
🎲 Life is Random.
So is Twitter.
Tweet on left: 500 impressions
Tweet on right: 10K+ impressions
Same content, different results. 🤷♂️
- Keep taking shots 🏀
- Repurpose your content 🔃
- Don't get discouraged if a Tweet doesn't do well 😅 https://t.co/z7xEVX2PLy
— Ayush 🙏 (@ayushtweetshere)
May 18, 2022
9. Archive my best tweets.
I save and re-look at my best tweets every few months.
They give me ideas for my newsletter, blog posts and future Twitter content as well. This is a screenshot of the last time I did the archival exercise. I track -
Reasons for success
10. Newsletter plug
Twitter is a crazy platform with a mercurial algorithm. Can't trust it. It's already limiting reach, can even ban my account any day.
That's why I try to plug my newsletter under well performing tweets. It's annoying, but it works. Got a bunch of subscribers from there.
That's it for today!
Tell me which Twitter hacks are your favorite? Are there any which I should be using?
You can also read this post in thread version on Twitter.
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Time to go, these were my best performing tweets from last week -
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